Circular Innovation Council has partnered with the LEGO Group to expand the LEGO Replay program to schools across Canada. During Winter/Spring 2022, schools are invited to put circular economy into action by building circular creations and collecting LEGO bricks for donation through LEGO Replay.
About LEGO Replay
LEGO Replay provides a hands-on approach to educate students on fundamental concepts that underpin a circular economy where products are designed to be durable and last; and be shared between users to extend the life of the product, which reduces the need to make new. Since the launch of LEGO Replay in 2019 in the U.S. and 2020 in Canada, LEGO Replay has received more than 36,000 donations to the program, keeping over 235,000 kg of LEGO bricks in play so that over 100,000 more kids have meaningful playful experiences with those bricks.
The LEGO Replay school program encourages students to collect LEGO bricks for reuse and sharing. Before donating bricks through the Replay program, students are challenged to build LEGO brick creations and artwork that showcases their creativity and understanding of what it means to participate in a circular economy and the benefits to environmental sustainability.
HOW IT WORKS
Visit PlayCircular.ca/Register to register your school or classroom for the LEGO Replay school program.
Use LEGO bricks and/or other materials from home or school to build creations and artwork that showcase circular economy and environmental sustainability. Some ideas include: nature and wildlife habitats, sustainable communities, pollution prevention, repair, reuse, or recycling.
Show off your school or classroom’s creations and how they portray a circular economy by posting photos and videos on social media using the hashtag #LEGOReplay. Submissions can also be shared without social media by emailing email@example.com. Participating schools are asked to share creations online by April 30, 2022.
Finished with your bricks? Collect LEGO bricks at school and send them to LEGO Replay where they will be donated for reuse. Following registration, schools that are collecting bricks will receive details on how to send them back, shipping materials and postage will be pre-paid by the LEGO Replay program. Learn more about what happens to your collect bricks here.
Incorporate circular economy curriculum into your lesson plans through the program educational resources (coming soon!)
By participating in the program, your school could win the opportunity to:
- Have your school and circular creation/artwork showcased on LEGO.com.
- Donate Replay brick boxes to an approved children’s charity on your school’s behalf.
Please stay tuned in early 2022 for more details on prizes and educational resources for the program!
What do we use to build our creations?
Gather what you need: students can bring in LEGO bricks from home or use bricks that you have on hand in the classroom. If you do not have bricks, you can draw creations on paper, digitally, or use a mix of materials – anything that works for you to demonstrate the concepts of circular economy. Be creative!
Are there any restrictions on what we create?
Sky is the limit! Big or small, participating schools are encouraged to get creative and build creations that represent circular economy concepts and environmental sustainability. Creations that feature nature and wildlife habitats, sustainable communities, pollution prevention, repair, reuse, or recycling are just a few ideas!
What if we want to keep our bricks after creating our ideas?
Sending bricks back through LEGO Replay is an optional component to this school program. We encourage schools and students to hold onto their bricks until they are done with them.
Can virtual schools/classrooms still participate?
Absolutely! Students can create at home and share photos or videos of their circular creations virtually. All school submissions will be received virtually on social media or email. All program resources will be available digitally.
When do we need to register?
There is no deadline for registration, however interested schools are encouraged to register before April to maximize participation in the program. In order to ensure all schools who participate are considered, we will be asking schools to submit results of their participation by April 30 2022.
What items are accepted for collection through LEGO Replay?
- LEGO® System, DUPLO® and Technic™ Bricks and Elements from single or multiple sets.
- LEGO Minifigures and Mini-dolls
- LEGO Baseplates
Items Not Currently Accepted
- Non-LEGO bricks, elements, or toys
- Fully or partially built sets of any kind
- Batteries or electronic components including those which are LEGO branded
- LEGO and non-LEGO branded merchandise include apparel, storage containers, backpacks, and other non-brick items.
- Building instructions or packaging.
Who is eligible to participate?
All elementary schools and classrooms across Canada are welcome to participate. Please note that all participants must be age 4 and up.
What happens to the LEGO bricks once collected through LEGO Replay?
When bricks are donated to LEGO Replay they go to a central processing centre where each box is opened up and the bricks are poured out onto a sorting table. Anything that should not be with the bricks is taken out; for example if an instruction booklet is accidentally sent in, it is taken out and recycled. The bricks are then put into special washers and dryers to ensure they are nice and clean. After that they are sorted into individual-sized boxes for donations to partner organizations across Canada. The processing teams ensure that each box has a nice mix of bricks, minifigures, and baseplates plus they add in a special building activity booklet to ensure the kids that get the boxes have a super fun time building.
Who receives the Replay brick boxes?
The LEGO Replay team works closely with multiple donation partners who proudly give your much-loved LEGO bricks new life. The children who receive the bricks continue to play with them, creating endlessly. By donating through LEGO Replay, you can help give thousands of Canadian children the chance to learn through play and continue their growth. Current and past partners include Right to Play Canada and True North Aid who support Indigenous youth and communities across the country.
How do we ship our bricks to LEGO Replay?
After registering, schools that plan to send collect bricks to the LEGO Replay Program will receive instructions and will be sent pre-paid shipping materials. Shipping details will be determined by school location and quantity of bricks collected.
How should LEGO bricks be packed?
- Choose LEGO bricks or elements you’d like to donate to kids in need of play. They don’t need to be full sets.
- Take apart built sets to the best of your ability
- Sort out anything that’s not accepted in the list above. Packaging and instructions can be recycled.
When should we send our bricks for donation through LEGO Replay?
Schools are encouraged to keep their creations built for the duration of Winter and Spring 2022 and send their bricks for donation before end of the school year.
When do we need to build our LEGO creations?
Schools are welcome to build and submit their creations until April 30, 2022.
When will winners be announced?
Winners will be announced before the end of the school year.
How do we share our creations?
Please take photos and videos of your creations and post them to social media platform of your choice using hashtag #LEGOReplay. If your school does not have social media, you may email your photos/videos to firstname.lastname@example.org. In order to ensure all schools who participate are considered, final results will need to be submitted to playcirular.ca
What if my question is not listed here?
Please send an email to the Circular Innovation Council program team: email@example.com
ABOUT CIRCULAR INNOVATION COUNCIL
Circular Innovation Council (formerly Recycling Council of Ontario) believes that shifting production and consumption in a circular economy simultaneously supports environmental, economic, and social objectives of sustainable living. We are inclusive and collaborative among supply and value chains, and seek to advance business models, products, and services that can deliver on the values and benefits of a circular economy. Through better resource efficiency – reuse, share, repair, refurbish, remanufacture, recover in a closed-loop system – we can reduce waste, pollution, and carbon emissions. In doing so, we showcase innovation by putting circular economy concepts into action.
ABOUT LEGO GROUP
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 130 countries worldwide.